Archive for December, 2014

Tech companies are often so focused on developing and perfecting their technologies that they have difficulty stepping back and effectively communicating them. In many startups, marketing communications, branding and PR are low-level priorities, often relegated to non-specialists in business development, product management or HR. Companies further along the commercialization path have detailed product pitches and value propositions, but they’ve been showing and telling them so long they’re often tired and out of date.

An outside perspective can provide clarity and cohesion. We’ve worked with tech firms in both established and emerging industries to create meaningful communications that convey value and benefits to potential consumers. From renewable energy to energy storage, from cleantech to color imaging, from software to telecom – we’ve helped dozens of technology clients tell stories that are interesting, useful, relevant and compelling.

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In the world of professional services, competitive advantage is driven by what one knows as opposed to what one owns. To unlock your full potential, you need to build strategic marketing and branding programs around key experts and thought leaders.

That’s why we work with professional service providers to create and promote a brand platform that will educate clients, build public awareness, and generate business leads. Simply put, we turn thought leaders into business leaders.

We represent:

  • Lawyers and law firms
  • CPAs and accounting firms
  • Financial advisors
  • HR companies
  • Inventors and entrepreneurs
  • Business owners
  • C-level executives
  • Scientists and researchers
  • Real estate professionals
  • Health care professionals
  • Authors and academics
  • Non-profit “prophets”
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